CAMPAIGNS

A campaign in Chatterpillar is a way to send WhatsApp messages to multiple users at once using approved templates.

Campaigns are used for:

• Promotions and offers
• Customer engagement
• Order updates
• Reminders and notifications

Example

You want to send a festive offer to 5,000 customers →
You create a campaign → select template → upload contacts → send.

Key Benefit

Campaigns help you reach customers instantly and at scale.

Follow these steps:

Step 1

Go to Send Message section in your dashboard

Step 2

Fill in campaign details:

• Campaign name
• Select approved template
• Upload contact list

Step 3

Map variables (if applicable)

Example:

{{1}} → Customer Name
{{2}} → Order ID

Step 5

Choose:

• Send Now
  or
• Schedule for later

Step 6

Click Send

Tip

Start with a small test campaign before sending to the full database.

To send campaigns, you need to upload contacts.

Supported Format

CSV file

Basic Format Example

Important Rules

• Include country code (e.g., 91 for India)
• No spaces or special characters
• Ensure numbers are valid

Optional Fields

You can also include:

• Order ID
• Date
• Custom variables

You can send campaigns instantly or schedule them.

Scheduling Options

• Immediate send
• Schedule for a specific date & time

Best Time to Send

• 10 AM – 1 PM
• 5 PM – 8 PM

Avoid

• Late night messages
• Very early morning sends

Why Scheduling Matters

Sending at the right time improves:

• Open rates
• Response rates
• Conversions

After sending, you’ll see different statuses.

Common Status Types

Sent
Message has been sent from system

Delivered
Message reached user’s phone

Read
User has opened the message

Failed
Message was not delivered

Why Messages Fail

• Invalid number
• User blocked messages
• Template issues

Chatterpillar provides insights to track performance.

Key Metrics

• Total messages sent
• Delivered messages
• Read messages
• Failed messages

What to Focus On

• Delivery rate
• Read rate

Simple Benchmark

• Delivery rate: 80%+ is good
• Read rate: 60%+ is strong

Sometimes messages fail — you can retry.

Steps

1. Go to campaign report
2. Filter “Failed” messages
3. Fix issues (if any)
4. Resend campaign

Important

Do not blindly resend — first understand the reason.

WhatsApp Limits (Important)

New numbers have messaging limits.

Example:

• Start with smaller volumes
• Gradually increase

Best Practices

✔ Start with 100–500 messages/day (new number)
✔ Increase gradually
✔ Maintain quality content
✔ Avoid spam-like messaging

Avoid

❌ Sending too many messages at once
❌ Messaging users without consent
❌ Over-promotional content

This is where you differentiate CP from competitors.

Simple Campaign Framework

Step 1 – Warm Audience

Send:

• Utility messages
• Engagement messages

Step 2 – Value Message

Share:

• Information
• Updates
• Helpful content

Step 3 – Offer

Then send:

• Promotion
• CTA

Example Flow

Day 1 → “Your order update”
Day 3 → “Helpful tip”
Day 5 → “Special offer”

Mistake 1

Sending campaigns without testing

✔ Fix: Always test on 5–10 numbers

Mistake 2

Using poor templates

✔ Fix: Use clear, simple messaging

Mistake 3

No segmentation

✔ Fix: Send relevant messages

Mistake 4

Over-messaging

✔ Fix: Limit frequency