WhatsApp messaging policies are rules set by Meta that every business must follow while using WhatsApp Business API.
These policies are designed to:
- Protect users from spam
- Ensure quality communication
- Maintain trust on the platform
Important
All messages sent via Chatterpillar must follow these policies.
Key Point
Chatterpillar provides the platform, but policy compliance is the client’s responsibility.
Before sending any message, you must have user consent (opt-in).
What is Opt-in?
Opt-in means:
👉 The user has agreed to receive messages from your business.
Valid Opt-in Examples
✔ Website form submission
✔ App signup
✔ Checkout consent
✔ WhatsApp “Click to Chat”
✔ Lead forms (with consent checkbox)
What is NOT Allowed
❌ Purchased contact lists
❌ Scraped data
❌ Cold messaging random users
Why It Matters
Without opt-in:
- Users may report your number
- WhatsApp may restrict your account
- Your number may get banned
WhatsApp restricts certain types of businesses.
Common Restricted Categories
❌ Gambling
❌ Adult content
❌ Illegal products/services
❌ Misleading financial schemes
Important
Even indirect promotion of such categories may lead to restrictions.
Recommendation
If unsure, consult Chatterpillar support before sending campaigns.
WhatsApp monitors how users interact with your messages.
Spam Signals
❌ Users blocking your number
❌ Users reporting messages
❌ Low engagement rates
Risky Behavior
❌ Sending too many messages
❌ Irrelevant messaging
❌ Over-promotional campaigns
Best Practice
👉 Send relevant, expected, and useful messages
WhatsApp assigns a quality rating to your number.
Types of Ratings
- High (Good)
- Medium (Warning)
- Low (Risk)
What Affects Quality
- User engagement
- Blocks and reports
- Message relevance
Why It Matters
Low quality rating can lead to:
- Messaging limits
- Account restrictions
This is the biggest concern for clients.
Common Reasons
❌ Messaging users without consent
❌ High spam complaints
❌ Violating policies
❌ Sending irrelevant or excessive messages
Important
Bans are controlled entirely by Meta.
Chatterpillar Limitation
👉 Chatterpillar cannot prevent or reverse bans if policies are violated.
WhatsApp sets limits on how many users you can message.
For New Numbers
- Start with smaller limits
- Gradually increase
Growth Happens When
- Users engage positively
- Quality rating is high
Tip
Warm up your number before large campaigns.
Follow these to protect your account:
Do’s
✔ Message only opted-in users
✔ Send relevant content
✔ Maintain good frequency
✔ Personalize messages
Don’ts
❌ Spam users
❌ Send repeated promotions
❌ Ignore user preferences
Golden Rule
👉 Respect the user experience
If your number is restricted:
Step 1
Check quality rating
Step 2
Stop campaigns temporarily
Step 3
Review:
- Message content
- Database quality
Step 4
Wait and gradually restart
Important
For appeals, you may need to contact Meta directly.
Important Notice
Chatterpillar operates on Meta’s official WhatsApp Business API.
- Template approvals
- Message delivery
- Account quality
- Restrictions and bans
are controlled by Meta systems.
Therefore
Chatterpillar:
- Does not guarantee template approval
- Does not guarantee delivery rates
- Is not responsible for account bans due to policy violations
